Back To Legend, the men's clothing brand

For nearly 11 years, the textile group Vintage Spirit Company developed and marketed the lifestyle license for the famous New Zealand rugby team. This license was taken away along with its creator in July 2020. Vintage Spirit Company then had to bounce back in the face of this terrible news.

Rugby’s values as a guiding principle

You can’t erase more than a decade of work in just a few weeks. Our teams worked not only amid the health crisis we’re all familiar with but also with a sense of urgency to create and develop a new apparel brand. The answer became clear: BACK TO LEGEND.

We thus drew on all our past experience with a story to tell—that of a brand evolving toward a new world, one that is more open and boundless. Our rugby player—whether a coach or a player (a reference to our sizes)—must explore new, authentic realms such as the worlds of yachting, adventure, escape, and travel, without forgetting his daily work life.

Back To Legend is a world for men that brings together enthusiasts in search of freedom, thrills, and authenticity.